Ricegum, the YouTube star turned rapper, has become a popular figure in the world of online influencers. Known for his viral diss tracks, entertaining vlogs, and controversial moments, Ricegum has managed to build a significant fortune.
This article takes a closer look at Ricegum’s net worth, his diverse sources of income, and how his career has evolved.
We will explore his YouTube earnings, music career, and brand deals, as well as delve into the financial impact of some of his most talked-about controversies.
Ricegum Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Bryan Quang Le |
| Popular Name | RiceGum |
| Birth Date | November 19, 1996 |
| Age | 28 (as of 02/18/2025) |
| Birthplace | Las Vegas, Nevada, U.S. |
| Nationality | American |
| Ethnicity | Chinese and Vietnamese descent |
| Education | Sierra Vista High School, University of Nevada (dropped out) |
| Marital Status | In a relationship with Ellerie Marie |
| Spouse | N/A |
| Children | N/A |
| Dating | Ellerie Marie |
| Siblings | N/A |
| Parents | N/A |
| Height | 1.83 meters (6 feet) |
| Net Worth | $8 Million |
| Source of Wealth | YouTube, Music, Online Content, Sponsorships |
What is the Net Worth of Ricegum in 2025?
As of 2025, Ricegum’s net worth is estimated to be around $8 million. This figure places him among the wealthier YouTubers, though not in the same league as some of his peers.
For comparison, fellow YouTuber Jake Paul has a higher net worth, largely thanks to his ventures in boxing and larger brand deals. Ricegum, however, has been able to maintain his fortune primarily through YouTube earnings, music sales, and strategic brand partnerships.
Other notable figures in his field include:
- Jake Paul
- Alissa Violet
- KSI
- FaZe Clan
- Bhad Bhabie
For more details on the wealthiest stars in the entertainment industry, check out our richest celebrities page.
Ricegum Wealth, Salary, and Financial Overview
How Much Does He Earn from YouTube and Other Sources?
Ricegum’s primary income comes from his YouTube channel, where he has garnered over 10 million subscribers and 2 billion views.
His channel generates revenue from ads, which is common for most YouTubers. Given the number of views he’s accumulated over the years, it’s safe to say his ad revenue alone has contributed substantially to his wealth.
However, Ricegum’s income doesn’t just come from YouTube views. Over the years, he has collaborated with major brands, and he’s often seen in sponsored content and product placements. His business acumen in monetizing his social media presence sets him apart from many other YouTubers.
His Financial Success: How His Online Presence Translates to Wealth
Ricegum’s online presence is a major part of his financial success. He capitalized on the platform in 2012 and grew his following by producing viral content, often poking fun at other celebrities and YouTubers.
As his following grew, so did his income. But his wealth doesn’t just come from YouTube views; Ricegum’s ability to leverage his fame to gain brand deals and collaborations has made him a true financial powerhouse in the influencer space.
Moreover, Ricegum’s music career helped him diversify his revenue streams. His hit track It’s Every Night Sis, released in 2017, went Platinum, earning him royalties.
By tapping into the music industry, Ricegum expanded his sources of income beyond YouTube, which has allowed him to maintain a consistent financial growth even as some aspects of his YouTube career have plateaued.
What Are His Most Controversial Moments and Their Impact on His Finances?
Ricegum is no stranger to controversy, which has both helped and hurt his financial journey. One of his most talked-about controversies was when he made culturally insensitive remarks during a trip to Hong Kong in 2018.
The backlash was swift, and his video was pulled down. Although this impacted his public image and viewership, it also kept him in the public eye, which, for better or worse, has contributed to his continued success as an influencer.
In addition, other controversies like the MysteryBrand promotion and the Save the Kids token scandal also impacted his earnings in varying degrees. However, Ricegum has often bounced back by giving away Amazon gift cards or addressing the issues publicly, showcasing his ability to recover financially from these public relations challenges.
His Career Transition: From YouTuber to Rapper
Ricegum initially made his name as a YouTuber, but his foray into the music industry allowed him to expand his financial reach. His debut single It’s Every Night Sis was a direct response to Jake Paul’s song It’s Everyday Bro, which turned out to be a significant commercial success.
The track debuted at No. 80 on the Billboard Hot 100 and later went Platinum. This shift from YouTuber to rapper helped Ricegum diversify his income, making him a more well-rounded public figure with multiple revenue streams.
His Investments and Financial Planning: What’s Behind His Wealth?
Although there isn’t much public information about Ricegum’s specific investments, it’s reasonable to assume that he’s diversified his wealth into real estate, cryptocurrency, or even other business ventures.
Given his history with promoting cryptocurrency scams like the Save the Kids token, it’s clear that Ricegum is willing to take risks with his finances. However, it’s also likely that he’s learned from those experiences and is now more strategic about where he places his money.
As a wealthy YouTuber and influencer, it’s likely that Ricegum has financial advisors helping him manage his wealth to ensure long-term security. Smart investments in assets that appreciate over time could play a role in ensuring his wealth continues to grow.
What Are the Main Factors That Contributed to His Wealth?
Ricegum’s wealth is the result of several factors working in tandem. First, his YouTube career was the foundation for his rise to fame, but his ability to turn that fame into financial success through brand partnerships and music ventures elevated him to a new level.
The combination of his online presence and his savvy business moves has made him a well-established figure in the influencer world, contributing significantly to his wealth.
Conclusion
In conclusion, Ricegum’s wealth and financial success are the results of multiple income sources. From his YouTube earnings to his musical career and strategic brand partnerships, he has managed to stay relevant and financially successful over the years.
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