How did Liver King turn his raw meat-eating lifestyle into a multi-million-dollar empire? With millions of followers on social media, he built a strong brand around ancestral living, fitness, and wellness.
His business, Ancestral Supplements, combined with social media sponsorships and coaching, has made him a well-known figure in the fitness industry.
But how much is he really worth? More importantly, how does he make his money? This article breaks down Liver King nete worth, salary, and financial growth, giving you an inside look at how he built his fortune.
Liver King Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Brian Johnson |
| Popular Name | Liver King |
| Birth Date | 1976 or 1977 |
| Age | 47–48 (as of 03/13/2025) |
| Birthplace | Ceiba, Puerto Rico |
| Nationality | American |
| Ethnicity | N/A |
| Education | Studied biochemistry at Texas Tech University |
| Marital Status | Married |
| Spouse | Barbara Johnson |
| Children | Two sons |
| Dating | N/A |
| Siblings | One brother |
| Parents | Philip D. Johnson (deceased) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Social media, supplement business, coaching, endorsements |
What is the Net Worth of Liver King in 2025?
As of 2025, Liver King’s net worth is estimated to be around $10 million. His wealth primarily comes from his supplement brand Ancestral Supplements, social media earnings, and endorsement deals.
Compared to other fitness influencers, Liver King’s financial success is notable but not at the level of Joe Rogan or Andrew Huberman, who have diversified their incomes into podcasts and larger business ventures.
However, his strong branding and loyal fanbase keep him financially secure.
Related People & Companies
- Joe Rogan
- Andrew Huberman
- Paul Saladino
- Ancestral Supplements
- YouTube Creators in Fitness
- TikTok Fitness Influencers
- Regenerative Agriculture Investors
- Supplement Industry Leaders
- Fitness Entrepreneurs
- Wellness Coaches
For more insights into the wealthiest figures in entertainment and business, check out this list of top-earning celebrities.
Liver King Wealth, Salary, and Financial Overview
How Does He Make Money?
Liver King’s income is not just from social media fame. His revenue streams come from several sources:
- Ancestral Supplements – His main business, offering grass-fed organ supplements.
- Social Media Sponsorships – Brands pay him to promote fitness and wellness products.
- Coaching & Wellness Programs – Personalized health guidance for clients.
- YouTube & TikTok Revenue – Monetized content through ads and brand deals.
His earnings fluctuate depending on sponsorship deals and business performance.
His Business Ventures and Revenue Streams
Liver King co-founded Ancestral Supplements, a company selling grass-fed beef organs, bone marrow, and other nutritional products. This business has been his primary income source.
On social media, his massive audience attracts fitness brands willing to pay for sponsored content. His YouTube channel and TikTok page also generate income from ads and promotions.
He also runs a coaching business, offering personalized programs based on his ancestral lifestyle philosophy.
How He Uses His Wealth
Liver King lives in an 8,300-square-foot Texas mansion, designed like a medieval fortress. His property includes a gym, training space, and an area for his raw-meat-focused diet.
He reinvests a significant portion of his earnings back into his businesses. His lifestyle choices, such as sleeping on wooden slats instead of mattresses, reflect his commitment to his ancestral beliefs.
Controversies and Their Impact on His Finances
Despite his financial success, Liver King has faced controversies that have affected his earnings:
- Steroid Scandal (2022) – He initially denied using steroids but later admitted to spending $11,000 a month on performance-enhancing drugs.
- Legal Issues – Some followers sued him for misleading claims, but the lawsuit was later dropped.
- Brand Reputation – Some sponsorship deals were affected after the steroid revelations.
However, he has maintained a loyal audience and continued to grow his business despite these setbacks.
The Future of His Wealth and Business Empire
Liver King’s financial future depends on his ability to maintain his audience and evolve his brand. Potential areas of expansion include:
- New supplement products catering to a broader audience
- Expanding wellness programs beyond ancestral living
- Possible collaborations with other fitness influencers
While some controversies have impacted his earnings, his brand remains strong, and his investments in health and wellness keep his business growing.
Conclusion
Liver King has successfully turned his unique lifestyle into a multi-million-dollar business empire. His supplement brand, social media presence, and coaching services contribute to his financial success.
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