Joe Brumm is a name synonymous with Bluey, one of the most successful animated series globally. As an animator and writer, he has built a substantial fortune through his work in the entertainment industry.
But how does he actually make money? And does he own Bluey? In this article, Aupeo delves into Joe Brumm net worth, earnings, and financial ventures to give a detailed look at his wealth and success.
Joe Brumm Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Joseph Brumm |
| Popular Name | Joe Brumm |
| Birth Date | 1979 |
| Age | 46 years |
| Birthplace | Winton, Queensland, Australia |
| Nationality | Australian |
| Ethnicity | N/A |
| Education | Marist College Ashgrove, Griffith University |
| Marital Status | Married |
| Spouse | Suzy Brumm |
| Children | Two daughters |
| Dating | Not applicable |
| Siblings | Middle of three brothers |
| Parents | Bob Brumm (Father), Chris Brumm (Mother) |
| Height | N/A |
| Net Worth | $10 million |
| Source of Wealth | Animation, Writing, Directing |
What is the Net Worth of Joe Brumm in 2025?
As of 2025, Joe Brumm’s net worth is estimated at $10 million. His primary income stems from his profit-sharing agreement with Ludo Studio and BBC Studios for Bluey.
However, unlike many show creators, Brumm does not fully own the rights to Bluey, limiting his total earnings.
Compared to other notable figures in animation, his wealth is substantial but not in the same league as global giants like Matt Groening (The Simpsons) or Larry David (Seinfeld).
Yet, his creation has made an immense impact on children’s television worldwide.
People/Companies Related to Joe Brumm
- Bluey (TV Series)
- Ludo Studio
- BBC Studios
- Disney
- Moose Toys
- Peppa Pig
- Australian Broadcasting Corporation
- Entertainment One
- Hasbro
- Matt Groening
For a look at other top-earning celebrities, check out this list of the world’s wealthiest public figures.
Joe Brumm Wealth, Salary and Financial Overview
How Does He Make Money?
Joe Brumm earns from various revenue streams, but his primary source of wealth is Bluey. His profit-sharing agreement ensures he gets a slice of the earnings, but since Ludo Studio and BBC Studios own most of the rights, his earnings are limited compared to total franchise profits.
Aside from Bluey, Brumm has worked on several high-profile animated series, including Peppa Pig, Charlie and Lola, and Ben & Holly’s Little Kingdom.
He also directed the animated shorts Causes (2001) and The Meek (2015), the latter winning an award at the Austin Film Festival.
Does He Own Bluey?
Unlike independent show creators who hold full rights to their work, Brumm does not own Bluey outright.
Instead, the show is owned by Ludo Studio, with BBC Studios handling international distribution. This means most profits go to these entities, while Brumm earns through profit-sharing.
A similar case can be seen with Matt Groening and The Simpsons, where Fox (now Disney) retains ownership, or Larry David and Jerry Seinfeld, who receive a percentage of Seinfeld’s earnings rather than full ownership.
How Much Does He Earn from Bluey?
While exact figures are undisclosed, Brumm’s earnings from Bluey come from:
- Profit-sharing from Ludo Studio’s earnings
- BBC Studios’ licensing deals
- Merchandise revenue from Moose Toys
- Global streaming deals, including Disney’s acquisition of international rights
In 2023, BBC Studios generated approximately $2 billion in revenue, with Bluey contributing a large portion. However, Brumm’s earnings are a fraction of that, given his limited ownership stake.
What Are His Business Ventures and Investments?
Brumm co-founded Studio Joho in 2011, aiming to create high-quality animation content. The studio gained recognition for producing viral animated videos, which helped establish his industry reputation.
His work on Dan The Man, a YouTube web series later turned into a mobile game, further contributed to his revenue. He has also collaborated with entertainment companies on various animation projects, increasing his financial portfolio.
What Role Does Merchandise Play in His Income?
Bluey‘s merchandise empire has been a massive financial success, with plush toys, books, apparel, and home products generating millions in sales.
The exclusive toy deal with Moose Toys has been a key driver of revenue, yet Brumm does not receive the majority of these profits.
BBC Studios holds merchandising rights, meaning Brumm’s cut is limited to his contractual agreements.
How Will His Financial Future Be Affected by the Bluey Movie?
In December 2024, Brumm announced he would write and direct a full-length Bluey movie for Disney. This project is expected to boost his earnings significantly, given Disney’s financial backing and the movie’s potential global success.
However, he also stated he would take a step back from the TV series, which might impact his long-term earnings. If the film performs well, Brumm could negotiate better financial deals in the future, possibly securing more intellectual property rights for his next project.
Does He Have Other Sources of Income?
Beyond Bluey, Brumm has made money from:
- Animated shorts (Causes, The Meek)
- Freelance animation work on Peppa Pig and Charlie and Lola
- YouTube-based projects, such as Dan The Man
- Potential future animation and film deals
Given his experience, he could easily land high-paying projects with Disney, Netflix, or other animation studios if he chooses to expand his career.
Conclusion
Joe Brumm’s financial journey is a fascinating case of creative success and business reality. While Bluey is a global phenomenon, his earnings are limited compared to full-rights owners. However, with his upcoming Bluey movie and potential new ventures, his financial future looks promising.
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