Damian Lillard has become one of the most recognizable names in the NBA, thanks not only to his athletic prowess but also to his business savvy. With a record-breaking contract, numerous endorsements, and smart investments, Damian Lillard net worth has grown exponentially over the years.
At Aupeo, we dive into the details of his career, major contracts, and salary milestones that have contributed to his financial success. Let’s explore how this NBA star built his wealth and what makes him stand out in both the sports and business worlds.
Contents
Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Damian Lamonte Ollie Lillard Sr. |
| Popular Name | Damian Lillard, Dame Time |
| Gender | Male |
| Birth Date | July 15, 1990 |
| Age | 34 years old |
| Parents | Houston Lillard, Gina Johnson |
| Siblings | N/A |
| Birthplace | Oakland, California, U.S. |
| Nationality | American |
| Ethnicity | African-American |
| Education | Weber State University |
| Marital Status | Engaged |
| Spouse | Kay’La Hanson |
| Children | 3 (Damian Jr) |
| Dating | N/A |
| Net Worth | $100 million |
| Source of Wealth | NBA salary, endorsements, music |
| Height | 6 ft 2 in (1.88 m) |
What is the Net Worth of Damian Lillard in 2024?
Damian Lillard’s net worth in 2024 stands at an impressive $100 million, driven by his lucrative NBA contracts and brand endorsements. Lillard’s financial journey is not just about basketball—his smart business decisions and partnerships have significantly contributed to his wealth. Compared to other athletes in the industry, Lillard’s rise to financial success is remarkable.
Related to Lillard, here are several names that also stand out in the basketball and business world:
- Milwaukee Bucks
- Adidas
- Powerade
- Blake Griffin
- David Robinson
- Stephen Curry
- C.J. McCollum
- Biofreeze
- Hulu
- Portland Trail Blazers
Explore how some of the top NBA players have built their fortunes as part of our in-depth analysis here.
Salary and Finance Overview
How He Built His Wealth Through His NBA Career
Damian Lillard’s rise in the NBA has been nothing short of spectacular. His journey began when the Portland Trail Blazers selected him in the 2012 NBA Draft as the sixth overall pick. Right from the start, Lillard made an impact by winning the NBA Rookie of the Year award unanimously. This recognition helped set the stage for future contract negotiations, and his salary began to climb.
Lillard’s breakthrough came in 2015 when he signed his first major contract extension, a five-year deal worth $120 million. It wasn’t long before he surpassed that milestone, securing a supermax extension worth $196 million in 2019. His performance on the court, including multiple NBA All-Star selections and a spot on the NBA 75th Anniversary Team, continued to elevate his earning potential. By 2022, Lillard signed a record-breaking two-year, $122 million extension, making him the first NBA player to cross the $60 million annual salary mark.
Major Contracts and Salary Milestones in His NBA Career
Lillard’s career has been defined by several significant contract milestones. His early salary as a rookie was just the beginning. In 2019, his $196 million supermax extension was one of the largest deals in NBA history at the time. This deal, combined with his consistent All-Star performance, solidified Lillard’s reputation as one of the highest-paid players in the league.
The 2022 contract extension, however, pushed him to new financial heights. This two-year extension, valued at $122 million, includes an option for the final year worth $54.3 million. With this deal, Lillard became the highest-paid player on an annual basis, further increasing his overall net worth.
Endorsements and Sponsorships That Contribute to His Income
While his NBA salary forms a substantial part of his earnings, endorsements and sponsorships have also played a key role in Damian Lillard’s financial growth. Lillard has been in partnership with Adidas since his early days in the NBA, and in 2014, the deal expanded into a 10-year contract worth $100 million. His Adidas Dame line has proven to be popular, further contributing to his earnings.
Lillard’s business savvy extends beyond the court. In addition to Adidas, he has partnerships with brands like Powerade, Biofreeze, Hulu, and Foot Locker, which help to diversify his income streams. The combination of these endorsement deals, along with his growing music career, has allowed Lillard to build a substantial and diversified financial portfolio.
His Off-Court Ventures and Investments
Damian Lillard’s off-court ventures have further expanded his wealth. In 2020, Lillard co-purchased a Toyota dealership in Oregon, marking his foray into the automotive business. He has also gained attention for his music career, releasing multiple albums under the name Dame D.O.L.L.A. His record label, Front Page Music, has allowed him to collaborate with notable artists like Lil Wayne.
These off-court activities not only provide additional income streams but also help maintain Lillard’s public image, contributing to his value as a brand. His financial strategy combines steady NBA income, lucrative endorsements, and smart investments.
His Achievements and Awards That Boosted His Market Value
Lillard’s on-court achievements have played a huge role in elevating his market value. Multiple NBA All-Star selections, along with his NBA Rookie of the Year award, have positioned him as one of the top players in the league. His inclusion in the NBA 75th Anniversary Team has further enhanced his reputation, both in basketball circles and in the broader sports market.
With a Gold Medal from the 2020 Summer Olympics, Lillard’s presence on the international stage has also opened up more endorsement opportunities. His success in both the NBA and international competitions has allowed him to command higher salaries and endorsement deals.
FAQs About Damian Lillard
What team does he play for now?
He currently plays for the Milwaukee Bucks after being traded from the Portland Trail Blazers in 2023.
What is his height?
He stands at 6 ft 2 in (1.88 m).
How many All-Star selections does he have?
He has been selected as an NBA All-Star eight times, including his most recent selection in 2024.
What endorsements does he have?
He has endorsement deals with Adidas, Powerade, Biofreeze, Hulu, and Foot Locker.
What are his notable off-court ventures?
In addition to his music career as Dame D.O.L.L.A., he owns a Toyota dealership in Oregon and has a record label, Front Page Music.
Conclusion
Damian Lillard’s journey, both on and off the court, demonstrates how a blend of athletic talent and business acumen can lead to incredible financial success. If you want to explore more about other NBA players’ fortunes, feel free to check out more content on aupeo.com and share your thoughts in the comments!
