Zoella, born Zoë Elizabeth Sugg, has become one of the most influential figures in the world of beauty, YouTube, and publishing. With a career spanning over a decade, Zoella has established herself as not only a top YouTube personality but also a successful entrepreneur, author, and advocate.
Curious about Zoella net worth in 2025 and how she built her empire? This article takes a deep dive into her wealth, salary, and financial overview, comparing her achievements to other major influencers and celebrities in the entertainment industry.
Zoella Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Zoë Elizabeth Sugg |
| Popular Name | Zoella |
| Birth Date | March 28, 1990 |
| Age | 34 (as of 02/14/2025) |
| Birthplace | Lacock, Wiltshire, England |
| Nationality | British |
| Ethnicity | N/A |
| Education | The Corsham School (A-levels in art, photography, textiles) |
| Marital Status | Engaged |
| Spouse | N/A |
| Children | 2 |
| Dating | Alfie Deyes (2013–) |
| Siblings | Joe Sugg (Brother) |
| Parents | Tracey Sugg, Graham Sugg |
| Height (meters) | 1.63 m |
| Net Worth | $4 million |
| Source of Wealth | YouTube, Beauty Products, Books, Brand Deals |
What is the Net Worth of Zoella in 2025?
Zoella’s net worth in 2025 is estimated to be around $4 million. This impressive fortune comes from her multiple streams of income, including her highly successful YouTube channel, book sales, and her beauty product line, Zoella Beauty.
Compared to other top influencers and YouTubers like Alfie Deyes, Joe Sugg, and Tanya Burr, Zoella has firmly established herself in the upper echelons of the influencer economy. Her work, both online and offline, continues to contribute to her growing wealth.
Competitors/Partners/Friends Related to Zoella:
- Alfie Deyes
- Joe Sugg
- Tanya Burr
- Zoella Beauty
- The Magpie Society
- ColourPop Cosmetics
- Mind Charity
- Penguin Books
- Band Aid 30
- The Slow Mo Guys
For more on the richest celebrities, you can explore additional data on their financial journeys at this link.
Zoella Wealth, Salary and Financial Overview
How Did Zoella Become Wealthy?
Zoella, born Zoë Sugg, initially started her career by creating a fashion and beauty blog in 2009. Over the years, her blog evolved into the now-popular YouTube channel, where she focused on beauty hauls, fashion, and lifestyle videos. Her relatable content, along with a growing fan base, quickly catapulted her to fame.
In 2014, Zoella broke records with her debut novel Girl Online, which became a bestseller, and her YouTube channel reached millions of subscribers. As her influence grew, she capitalized on her online fame by launching Zoella Beauty in 2014, further adding to her wealth through beauty product sales.
What Is Zoella’s Monthly Income from YouTube?
Zoella reportedly earns $75,000 a month from her YouTube channels. Her main channel, which covers beauty, fashion, and lifestyle topics, has over 10.7 million subscribers, while her second channel, featuring vlogs, garners millions of views.
Through ad revenue, sponsorships, and affiliate marketing, Zoella has turned her YouTube platform into a highly profitable business. It is through this consistent digital presence that Zoella has been able to maintain her financial success.
Zoella’s Business Ventures and Brand Deals
In addition to her online career, Zoella has launched various successful business ventures. Her beauty brand, Zoella Beauty, includes a range of products such as bath bombs, fragrances, and skincare items. This brand has been a major contributor to her income.
Furthermore, Zoella has collaborated with brands like ColourPop Cosmetics and Etsy, and worked on exclusive collections that showcase her entrepreneurial flair. Her merchandise, known as Sugg Life, has also sold out at pop-up shops and online, adding another dimension to her wealth.
How Successful Is Zoella in the Beauty Industry?
Zoella Beauty was launched in 2014 and quickly became a top-selling line, making Zoella a key player in the beauty industry. The success of her beauty products, including bath and body care and homeware ranges, was well received by her fans and beauty enthusiasts.
Zoella’s influence in the industry continues to grow as she releases new product collections. With collaborations and innovations that cater to her audience’s needs, Zoella has carved out a space for herself in the competitive beauty world.
Zoella’s Earnings from Book Sales and Author Career
Zoella’s author career began in 2014 when she signed a two-book deal with Penguin Books. Her debut novel, Girl Online, broke records with the highest first-week sales for a debut novelist. The success of Girl Online led to two sequels, Girl Online: On Tour and Girl Online: Going Solo, which also performed well in sales.
Later, Zoella co-authored a book series with Amy McCulloch, titled The Magpie Society. Her books, along with her massive social media following, continue to drive her financial success in the publishing industry.
How Did Zoella Use Her Influence for Charity Work?
Zoella has not only focused on building her wealth but has also used her platform to raise awareness for causes close to her heart. In 2013, she was named as the first Digital Ambassador for Mind, a mental health charity.
Through her role, she helped spread awareness about mental health, especially to her younger audience. In addition, Zoella has collaborated with Band Aid 30 to support fundraising efforts for global causes. Her charitable work has positively impacted her brand and public perception.
Zoella’s Family and Personal Life: A Look into Her Wealth Building
Zoella has always been open about her personal life, sharing her experiences with her fans. She has been in a long-term relationship with fellow YouTuber Alfie Deyes, and the couple recently welcomed their second daughter in December 2023.
Zoella’s family life plays a significant role in her brand. Her openness about parenting, along with her career, allows fans to relate to her on a personal level, enhancing her marketability and earning potential.
What Is Zoella’s Influence in the Social Media and Fashion Industry?
Zoella’s influence in the fashion and lifestyle industries is undeniable. As one of the earliest social media influencers, she set trends in the YouTube and Instagram spaces. Her collaborations with major fashion brands have added another stream of income, solidifying her place as an influencer in the fashion world.
Through her relatable content, Zoella continues to influence how her fans perceive beauty, fashion, and lifestyle.
How Zoella’s Online Success Led to Financial Freedom
Zoella’s journey from a fashion blogger to one of the most influential YouTubers and businesswomen highlights the power of online platforms in building financial freedom. By diversifying her income sources—through YouTube ad revenue, product launches, book deals, and brand partnerships—Zoella has built a sustainable empire.
Her ability to grow her brand and expand her reach into various industries has contributed significantly to her financial success.
Conclusion
Zoella’s wealth is a testament to her hard work and versatility as an influencer, entrepreneur, and author. Interested in learning more about celebrities’ finances?
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