Tati Westbrook has been a well-known name in the beauty industry for years. As a YouTube beauty guru, entrepreneur, and former makeup artist, she has built a career that extends beyond video content.
Her business ventures, including Tati Beauty and Halo Beauty, have contributed significantly to her financial success.
As of 2025, many are curious about Tati Westbrook net worth, how she earns her money, and how legal troubles have impacted her finances.
Let’s dive into her earnings, assets, and financial history to understand how she manages her wealth.
Tati Westbrook Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Tania Aleksandra Krievins |
| Popular Name | Tati Westbrook |
| Birth Date | February 14, 1982 |
| Age | 42 |
| Birthplace | Seattle, Washington, USA |
| Nationality | American |
| Ethnicity | Latvian descent |
| Education | N/A |
| Marital Status | Married |
| Spouse | James Westbrook |
| Children | Stepson, Tyler |
| Dating | No known dating history |
| Siblings | Three sisters |
| Parents | Cindy Krievins |
| Height (meters) | 1.73 m |
| Net Worth | $12 million (estimated) |
| Source of Wealth | YouTube, Business, Beauty Industry |
What is the Net Worth of Tati Westbrook in 2025?
As of 2025, Tati Westbrook’s net worth is estimated to be around $12 million.
This figure comes from her YouTube revenue, beauty business earnings, and past brand collaborations.
However, legal disputes, such as the Halo Beauty lawsuit, may have impacted her finances.
Compared to other beauty influencers, her wealth is substantial, but she isn’t among the highest-paid YouTubers.
While her beauty brands once thrived, she faced setbacks, including the closure of Tati Beauty in 2021.
Related Figures in the Industry
- James Charles
- Jeffree Star
- Shane Dawson
- Clark Swanson
- Halo Beauty Inc.
- Tati Beauty
- YouTube Creator Awards
- Amazon Style Code Live
- Los Angeles real estate investors
- Burleson, Texas entrepreneurs
For insights into other high-earning celebrities, check out this list of the wealthiest public figures.
Tati Westbrook Wealth, Salary, and Financial Overview
How Does She Make Money?
Tati Westbrook has built her fortune through multiple revenue streams:
- YouTube earnings: Her channel has over 8 million subscribers, generating $1-2 million annually from ads, sponsorships, and affiliate marketing.
- Beauty brands: She founded Tati Beauty (closed in 2021) and Halo Beauty, which sells vitamin supplements targeting skin and hair health.
- Brand deals & sponsorships: She has collaborated with top beauty brands over the years, increasing her income.
How Much Does She Earn Annually?
Westbrook’s estimated yearly earnings come from YouTube revenue and business ventures.
While her YouTube ad revenue ranges between $1 million and $2 million, additional earnings come from sponsorships and product sales.
What Happened to Her Beauty Brands?
Tati Westbrook launched Tati Beauty in 2019 with high expectations. The brand’s first product, a textured neutrals eyeshadow palette, was a success.
However, in 2021, she announced the closure of Tati Beauty, citing legal troubles and the pandemic as major factors.
Her second business, Halo Beauty, launched in 2018, selling vitamin supplements. Despite legal battles with co-founder Clark Swanson, it remained a key part of her business portfolio.
What Were the Financial Impacts of Legal Issues?
Westbrook and her husband, James Westbrook, were sued by Clark Swanson, their former Halo Beauty business partner, in 2020.
The lawsuit accused them of fraud, breach of contract, and negligence.
The legal battle ended in 2024, with Westbrook announcing she was leaving Halo Beauty. The financial toll of this lawsuit remains unclear, but legal costs and settlement expenses likely affected her net worth.
What Properties Does She Own?
Westbrook has made real estate investments over the years:
- Sherman Oaks, CA Home: Purchased in 2020 for $3.3 million, later sold for $3.8 million in 2020.
- Burleson, Texas Home: Bought in 2022 for around $2 million, where she currently resides.
While she once lived in Los Angeles, she now appears to be focusing on a more private lifestyle in Texas.
How Has Her Wealth Changed Over Time?
Westbrook’s wealth has fluctuated due to business growth, legal disputes, and shifting audience engagement.
- Early growth: Her YouTube channel rapidly gained subscribers, peaking at over 10.6 million before losing a million+ during the James Charles controversy.
- Business highs & lows: She expanded into beauty & supplements, but Tati Beauty’s closure and legal issues reduced her financial stability.
- Recent shifts: Leaving Halo Beauty may signal a new phase in her career, possibly with a focus on content creation or new ventures.
Conclusion
Tati Westbrook’s financial journey showcases success, controversy, and resilience.
From her YouTube earnings to her entrepreneurial ventures, she has built a multi-million-dollar brand. However, legal battles and business closures have shaped her financial path.
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