How much is Olivia Jade worth today? Known for her social media influence and reality TV appearances, she built a career from brand partnerships and YouTube.
But after the college admissions scandal, her financial standing changed dramatically.
So, where does she stand in 2025? This article breaks down her income sources, financial journey, and how she bounced back.
Olivia Jade Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Olivia Jade Giannulli |
| Popular Name | Olivia Jade |
| Birth Date | September 28, 1999 |
| Age | 25 (as of March 2025) |
| Birthplace | Los Angeles, California |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | University of Southern California (USC), Marymount High School |
| Marital Status | Single |
| Spouse | N/A |
| Children | N/A |
| Dating | N/A |
| Siblings | Isabella Rose Giannulli |
| Parents | Lori Loughlin (mother), Mossimo Giannulli (father) |
| Height | 1.63 meters |
| Net Worth | $1 million (estimate) |
| Source of Wealth | Social media, brand deals, YouTube earnings |
What is the Net Worth of Olivia Jade in 2025?
As of 2025, Olivia Jade’s net worth is estimated at $1 million
. She once earned significantly from YouTube, Instagram, and brand partnerships with companies like Sephora and TRESemmé.
However, after the 2019 college admissions scandal, she lost major sponsorships, affecting her earnings.
By comparison, her parents, Lori Loughlin and Mossimo Giannulli, have a much higher net worth, largely due to their careers in acting and fashion.
Many other influencers and reality TV stars have also surpassed her financially.
Other People Related to Olivia Jade
- Lori Loughlin
- Mossimo Giannulli
- Rick Caruso
- Val Chmerkovskiy
- Gianni Giannulli
- Isabella Giannulli
- Felicity Huffman
- William H. Macy
- Rick Singer
- David Dobrik
Looking at the broader picture, she remains far from the wealthiest social media influencers but continues to rebuild her brand.
Olivia Jade Wealth, Salary, and Financial Overview
How Does She Earn Money?
Olivia Jade’s income primarily comes from social media. She started as a beauty and lifestyle influencer, monetizing her YouTube channel and Instagram page. Before the scandal, she earned thousands per sponsored post from brands like Amazon and Sephora.
- YouTube Revenue: Earnings from ads, sponsorships, and partnerships.
- Instagram Sponsorships: Paid brand collaborations before losing endorsements.
- TV Appearances: She joined Dancing with the Stars, increasing her visibility.
- Business Ventures: Launched Olivia Jade Beauty, though its success remains uncertain.
How Did She Lose Sponsorship Deals?
In 2019, the college admissions scandal led to immediate backlash. Major brands cut ties with her, significantly impacting her earnings.
- Sephora: Ended their beauty collaboration within days of the scandal.
- TRESemmé: Dropped her as a brand ambassador.
- Amazon: Previously worked with her, but no new deals followed.
This sudden drop in sponsorships was a financial setback, forcing her to rethink her career.
How Has Her Career Changed Over Time?
Olivia started as a beauty and lifestyle influencer, but her career took a hit after USC revoked her admission. Since then, she has:
- Attempted a social media comeback by reactivating her YouTube channel.
- Appeared on Dancing with the Stars in 2021, boosting her public image.
- Tried to rebrand by focusing on authenticity and personal growth.
While she hasn’t returned to her previous level of influence, she continues to navigate the industry.
What Are Her Business Ventures?
She attempted to trademark “Olivia Jade” and “Olivia Jade Beauty”, but the process faced delays due to trademark issues with the U.S. Patent Office. The beauty line never fully launched.
Besides social media, she has not significantly expanded into business ventures. However, future opportunities could still arise.
How Has She Tried to Rebuild Her Image?
Since the scandal, Olivia Jade has made various attempts to regain public trust:
- Resumed social media presence, though with a more subdued approach.
- Addressed the controversy in interviews, without directly admitting involvement.
- Took part in Dancing with the Stars to show a different side of herself.
Although she still faces criticism, she continues to work towards rebuilding her brand.
What Can Be Learned From Her Financial Journey?
Olivia Jade’s financial journey highlights key lessons about reputation and wealth management.
- Losing brand trust can have long-term financial consequences.
- Social media careers are fragile, and scandals can change everything overnight.
- Rebuilding a public image takes time, effort, and the right opportunities.
Ultimately, her case serves as a reminder of how personal decisions can shape financial futures.
Conclusion
Olivia Jade’s financial journey has been a rollercoaster. While she started as a successful influencer, the college admissions scandal cost her millions in lost sponsorships.
Now, she’s rebuilding her brand through social media and TV appearances.
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