Masahiro Sakurai is a renowned name in the gaming industry, known for creating Super Smash Bros. and Kirby.
Over the years, he has built a strong financial foundation through game royalties, company ownership, and industry recognition. But how much does he actually make?
In this article, Aupeo dives deep into Masahiro Sakurai net worth, salary, and financial status to uncover the sources of his income, his financial strategies, and whether he still benefits from Nintendo’s success.
Masahiro Sakurai Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Masahiro Sakurai (桜井 政博) |
| Popular Name | Masahiro Sakurai |
| Birth Date | August 3, 1970 |
| Age | 54 |
| Birthplace | Musashimurayama, Tokyo, Japan |
| Nationality | Japanese |
| Ethnicity | Japanese |
| Education | N/A |
| Marital Status | Married |
| Spouse | Michiko Sakurai |
| Children | N/A |
| Dating | N/A |
| Siblings | N/A |
| Parents | N/A |
| Height | N/A |
| Net Worth | $10 million (estimated) |
| Source of Wealth | Video game design, directing, royalties |
What is the Net Worth Of Masahiro Sakurai in 2025?
As of 2025, Masahiro Sakurai’s net worth is estimated to be $10 million.
His wealth primarily comes from game development, company ownership, and royalties from the Super Smash Bros. and Kirby franchises. Compared to other gaming industry figures, his net worth is substantial but not among the highest.
Sakurai’s financial success is built on decades of innovation and leadership in game development.
While he may not have the massive fortunes of some gaming executives, his influence in the industry is undeniable.
Related Figures in the Gaming Industry
- Nintendo
- HAL Laboratory
- Sora Ltd.
- Project Sora
- Shigeru Miyamoto
- Hideo Kojima
- Tetsuya Mizuguchi
- Game Developers Conference
- Famitsu
- Japanese gaming industry
For more insights into the world’s wealthiest figures, check out the top-earning celebrities.
Masahiro Sakurai Wealth, Salary, and Financial Overview
How Much Does He Earn From His Work?
Masahiro Sakurai earns through multiple streams, including:
- Game royalties from Super Smash Bros. and Kirby
- Directorial salaries from Nintendo and Sora Ltd.
- YouTube monetization from his game development channel
- Consulting and advisory roles in the gaming industry
Although exact salary details remain private, Sakurai’s earnings are influenced by the success of his games. Given Super Smash Bros. Ultimate’s global sales, he likely continues to receive royalties.
What Are His Main Sources of Income?
Sakurai’s financial stability comes from a diverse portfolio of income sources. Here are his primary revenue streams:
- Royalties: As the creator of Super Smash Bros., Sakurai likely earns ongoing revenue from game sales.
- Company Ownership: His firm, Sora Ltd., plays a significant role in his finances.
- Game Development: Overseeing projects like Kid Icarus: Uprising added to his earnings.
- YouTube Channel: His educational game design content attracts ad revenue.
Does He Still Earn Money From Nintendo?
Yes, Sakurai continues to benefit financially from his work with Nintendo. While he operates independently under Sora Ltd., he has a longstanding relationship with Nintendo, which owns the Super Smash Bros. IP.
Nintendo has likely structured royalty or profit-sharing agreements for Sakurai’s involvement in game development. His work on Super Smash Bros. Ultimate ensured ongoing financial ties with the company.
How Did He Build His Financial Success?
Sakurai’s career growth in the gaming industry can be attributed to:
- Creating hit franchises early in his career.
- Leveraging industry relationships, especially with Nintendo.
- Establishing Sora Ltd. for creative freedom and financial independence.
- Expanding his expertise, from game design to YouTube education.
His ability to innovate and adapt has kept his earnings stable despite industry changes.
What Role Did Sora Ltd. Play in His Finances?
Sora Ltd., founded by Sakurai in 2005, allowed him to work on freelance game development projects without being tied to a single company.
While Nintendo funded some projects, Sora Ltd. gave Sakurai more control over his work and earnings.
The company was instrumental in developing Super Smash Bros. Brawl and Kid Icarus: Uprising, contributing to his wealth.
How Does He Manage His Finances?
Sakurai keeps a low profile regarding investments or extravagant spending. However, key financial strategies include:
- Reinvesting earnings into game development
- Exploring new income sources, such as his YouTube channel
- Maintaining creative independence, ensuring financial flexibility
While some game developers rely on corporate salaries, Sakurai’s entrepreneurial approach through Sora Ltd. has helped sustain his financial success.
What Awards and Recognition Has He Received for His Work?
Sakurai’s career achievements have enhanced his financial reputation. Notable awards include:
- Best Creator Award (2022, Weekly Famitsu)
- Game Design & Visual Arts Awards (2023, CESA)
These awards not only recognize his impact on gaming but also increase his value in the industry.
Is He Involved in Any Other Revenue-Generating Projects?
Beyond game development, Sakurai’s YouTube channel has become a notable income source.
He launched Masahiro Sakurai on Creating Games to share industry insights, attracting substantial ad revenue and sponsorship opportunities.
Additionally, he has hinted at new projects outside of game production, which could further diversify his earnings.
Conclusion
Masahiro Sakurai has built a successful financial career through game royalties, business ventures, and ongoing industry recognition. Whether through Nintendo projects or independent work, his influence remains strong.
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