Jeffree Star’s financial journey is as bold as his personality. Known for his successful cosmetics brand and massive YouTube presence, his wealth has skyrocketed over the years.
In this article, we’ll dive into Jeffree Star net worth, how he makes his money, and the key factors that have contributed to his financial success in 2025.
From his cosmetics empire to lucrative brand deals, Jeffree Star continues to dominate the beauty industry. Let’s explore the details of his wealth, salary, and financial standing.
Jeffree Star Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Jeffrey Lynn Steininger Jr. |
| Popular Name | Jeffree Star |
| Birth Date | November 15, 1985 |
| Age | 39 |
| Birthplace | Orange County, California, U.S. |
| Nationality | American |
| Ethnicity | Caucasian |
| Education | Pacifica High School, Huntington Beach, California |
| Marital Status | Single |
| Spouse | N/A |
| Children | N/A |
| Dating | Nathan Schwandt (former partner, 2015-2020) |
| Siblings | N/A |
| Parents | Father – Jeffrey Steininger Sr. (deceased), Mother – Marra Shubyann Lindstrom Steininger |
| Height (m) | 1.85 m |
| Net Worth | $200 million |
| Source of Wealth | Jeffree Star Cosmetics, YouTube, Music, Merchandise |
What is the Net Worth of Jeffree Star in 2025?
As of 2025, Jeffree Star’s net worth is estimated at $200 million.
This impressive figure is largely driven by his highly successful cosmetic brand, Jeffree Star Cosmetics, which generates significant revenue each year. Jeffree’s YouTube channel also contributes a sizable portion of his income, with millions of followers and ad revenue.
Compared to other beauty moguls and YouTubers, his wealth places him among the elite in the industry.
Notable figures with similar net worth include:
- Kylie Jenner
- Shane Dawson
- James Charles
- Kim Kardashian
- Tana Mongeau
Jeffree’s financial achievements solidify his position as one of the highest-earning influencers in the beauty space. For more insights into the financial status of other famous personalities, check out the richest celebrities.
Jeffree Star Wealth, Salary and Financial Overview
How Does Jeffree Star Make His Money?
Jeffree Star’s wealth stems from several key ventures. The most prominent source is Jeffree Star Cosmetics, his cosmetic line founded in 2014. The brand has become a powerhouse in the beauty industry, with products ranging from lipsticks to highlighters, creating a global fanbase. Jeffree Star’s marketing skills, including viral campaigns and influencer collaborations, have played a crucial role in the company’s success.
Alongside his cosmetics brand, Jeffree has earned a significant portion of his income through YouTube. His channel, which boasts millions of subscribers, is a major source of ad revenue, sponsored content, and affiliate deals. His product reviews, makeup tutorials, and collaborations with other influencers have kept him in the public eye, further boosting his earnings.
In addition to these, Jeffree has ventured into other industries, including real estate and luxury car investments. His massive car collection is worth millions, and he has invested in multiple high-end properties, including a $14.6 million mansion in Hidden Hills, California.
How Much Does Jeffree Star Earn from His YouTube Channel?
YouTube is another significant source of income for Jeffree. His channel has amassed over 15 million subscribers and continues to grow. In 2018, he earned an estimated $18 million from his YouTube channel alone. This includes ad revenue, partnerships, and brand collaborations. Jeffree’s content, including makeup tutorials and unboxing videos, is a magnet for both beauty enthusiasts and casual viewers.
His collaborations with fellow influencers, especially Shane Dawson, further amplified his earnings, with the two releasing limited-edition makeup collections that sold out within hours. Jeffree’s engaging and entertaining content ensures a constant flow of income from the platform.
What Are Jeffree Star’s Business Ventures Beyond YouTube and Cosmetics?
Jeffree Star has expanded his wealth through various business ventures. He has invested in marijuana, real estate, and luxury assets. His investments in real estate have been particularly notable, with Jeffree purchasing a 70-acre ranch in Wyoming and a luxury mansion in California. These assets provide long-term financial security and have become an integral part of his diversified wealth.
Beyond real estate, Jeffree has also made significant investments in other industries, including marijuana, capitalizing on the growing market. His luxury car collection, valued at over $2.4 million, further exemplifies his penchant for high-end investments. His business acumen and willingness to diversify have positioned him as a savvy entrepreneur.
What Are the Key Factors Behind Jeffree Star’s Financial Success?
Several factors contribute to Jeffree Star’s financial success. One of the primary drivers is his branding. He has crafted a unique, unmistakable image in the beauty industry, known for his bold makeup looks and fearless persona. This has attracted millions of followers and loyal customers to his cosmetics line.
Another factor is marketing. Jeffree is a master at using social media to promote his products, often utilizing his massive following on platforms like Instagram and Twitter. His YouTube channel has also been a vital marketing tool, helping him maintain visibility in the highly competitive beauty space.
Additionally, Jeffree’s ability to stay relevant through collaborations, product releases, and keeping a finger on the pulse of beauty trends has been a key factor in sustaining his business and increasing his wealth.
How Much Money Did Jeffree Star Make in 2018 and 2019?
In 2018, Jeffree Star earned an estimated $18 million, largely from his YouTube channel and his cosmetics line.
In 2019, his earnings slightly decreased to $17 million. While these numbers fluctuate due to changes in product sales and YouTube revenue, Jeffree’s overall wealth continues to grow.
His smart investments in real estate and other ventures helped maintain his financial stability despite any dips in specific income sources.
How Does Jeffree Star’s Wealth Compare to Other Influencers?
Jeffree Star’s financial success places him among the wealthiest influencers globally. He consistently ranks as one of the highest-paid YouTubers, often competing with other beauty moguls like Kylie Jenner, Shane Dawson, and James Charles
. Jeffree’s ability to diversify his income, with significant earnings from his cosmetics brand and brand partnerships, has given him a competitive edge in the influencer space.
Conclusion
Jeffree Star’s wealth is a product of his hard work, smart business strategies, and unwavering brand presence. From YouTube to cosmetics and investments, Jeffree has successfully diversified his income streams, securing a spot as one of the top earners in the industry.
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