How did Alexis DeJoria turn her passion for racing into a multi-million-dollar fortune?
As one of the most successful female drag racers, her financial journey is as fast-paced as her career. From major sponsorships to business ventures, DeJoria’s wealth is built on speed, skill, and strategy.
This article breaks down her income sources, financial milestones, and how she manages her impressive fortune.
Alexis DeJoria Quick Facts
| FACT | DETAIL |
|---|---|
| Real Name | Alexis DeJoria |
| Popular Name | Alexis DeJoria |
| Birth Date | September 24, 1977 |
| Age | 47 (As of March 10, 2025) |
| Birthplace | Venice Beach, California, USA |
| Nationality | American |
| Ethnicity | Mixed |
| Education | Frank Howley’s Drag School, Gainesville, Florida |
| Marital Status | Divorced |
| Spouse | Jesse James (m. 2013–2022) |
| Children | Isabella DeJoria |
| Dating | N/A |
| Siblings | Michaeline DeJoria, John Anthony DeJoria, John Paul DeJoria II, Michael DeJoria, Justin DeJoria |
| Parents | John Paul DeJoria, Jamie Briggs |
| Height | 1.73 m |
| Net Worth | $100 million |
| Source of Wealth | Drag Racing, Sponsorships, Investments |
What is the Net Worth Of Alexis Dejoria in 2025?
As of 2025, Alexis DeJoria’s net worth is estimated to be $100 million. Her fortune comes from her long-standing career in drag racing, key sponsorships, and her business ventures, including founding Stealth Motorsports.
Compared to other figures in the racing world and business sector, her wealth stands out. Alexis DeJoria’s financial success is not only rooted in her racing wins but also in her strategic business decisions and brand partnerships.
Here are some notable figures and entities related to her career and financial journey:
- John Paul DeJoria
- Kalitta Motorsports
- NHRA (National Hot Rod Association)
- ROKiT Phones
- ABK Beer
- Stealth Motorsports
- Patrón Spirits Company
- Jesse James
- Paul Mitchell Hair Care
- Bella DeJoria
For more insights into the financial lives of celebrities, check out our detailed analysis of the wealthiest famous personalities.
Alexis DeJoria Wealth, Salary and Financial Overview
How Did She Build Her Wealth?
Alexis DeJoria’s journey into wealth began with her passion for drag racing. Encouraged by her father, John Paul DeJoria—co-founder of Paul Mitchell Hair Care and Patrón Spirits—she turned her love for speed into a successful career.
She started racing in 2005, and her early win at the Sportsman Nationals in Fontana laid the foundation for her financial growth.
Her transition from amateur to professional racing, along with founding Stealth Motorsports in 2009, significantly contributed to her income. Joining Kalitta Motorsports further elevated her earning potential.
What Are Her Main Sources of Income?
DeJoria’s financial portfolio is diverse:
- Drag Racing: Competing in the NHRA Funny Car category, her winnings have been a primary income source.
- Sponsorships: Partnerships with brands like ROKiT Phones and ABK Beer provided significant financial backing.
- Business Ventures: Founding Stealth Motorsports allowed her to generate additional revenue.
These income streams have been crucial in establishing and maintaining her substantial wealth.
How Has Her Racing Career Influenced Her Finances?
Her career is marked by key milestones that directly impacted her finances. Winning the NHRA Northwest Fall Nationals and achieving the first sub-four-second pass in the Funny Car category were not just historic moments but also financially rewarding.
Joining Kalitta Motorsports expanded her exposure and attracted more lucrative sponsorships, further solidifying her financial status in the racing world.
What Role Did Sponsorships and Endorsements Play?
Sponsorships have been integral to her financial success. Aligning with brands like ROKiT Phones and ABK Beer provided consistent funding and increased her market visibility. These partnerships were more than financial agreements; they were strategic relationships that contributed to her wealth.
By selecting partnerships that resonated with her brand, she ensured sustained financial support throughout her career.
How Did Her Family Legacy Shape Her Financial Status?
Being the daughter of billionaire John Paul DeJoria played a pivotal role in her financial foundation. While she carved her own path in racing, the influence of her family’s business ventures, including Patrón Spirits and Paul Mitchell Hair Care, contributed indirectly to her opportunities and financial security.
Her legacy provided both financial and strategic advantages, aiding her success in the competitive world of racing.
How Did Personal Ventures Contribute to Her Finances?
Launching Stealth Motorsports in 2009 showcased her entrepreneurial spirit. Managing this racing team allowed her to control more aspects of her career, from financial decisions to sponsorship agreements.
Although this venture involved financial risks, it was instrumental in shaping her wealth, offering both racing experience and additional income.
What Were the Financial Challenges in Her Career?
DeJoria faced challenges, including injuries and a career hiatus from 2017 to 2019. These breaks impacted her racing income, but she navigated these hurdles by securing strong sponsorships and maintaining her brand presence.
Her return to racing in 2020 demonstrated resilience and financial acumen, allowing her to regain her position in the competitive landscape.
How Has She Managed Her Wealth Over Time?
DeJoria’s approach to wealth management includes strategic investments and diversifying her income sources. Beyond racing, her partnerships and business ventures reflect a focus on long-term financial stability.
By planning for financial security and aligning with strategic sponsors, she continues to ensure her wealth remains sustainable.
What is Her Current Financial Standing in the Racing World?
Among female drag racers, DeJoria stands as one of the most financially successful. Her wealth reflects not only her racing accomplishments but also her business acumen and strategic partnerships.
Her influence extends beyond racing, positioning her as a significant figure in motorsports’ financial landscape.
Conclusion
Alexis DeJoria’s financial journey is a testament to her passion, skill, and strategic mindset. Her story blends competitive success with savvy business decisions, creating a legacy of wealth and influence.
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